Branding
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How Not To Advertise Your Brand - A Lesson From Reebok
March 22, 10:27 am -
Seven business secrets you can learn from Lady Gaga
Now some of you may be wondering what does Lady Gaga have to do with best business and branding tactics? Read ahead to find out.
November 3, 11:42 am -
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Get noticed, Get customers. 4 simple ways to stand out!
It's a crowded marketplace. Almost every business out there uses advertising: pamphlets, banners, websites, television, newspapers, etc. Customers have many choices, so what can you do to make your business stand out from the crowd?
October 21, 4:06 pm -
Kochie's Business Builders Series 5, Episode 1
Australia's #1 small business television show is back for another series. Don't miss KBB TV on Sundays at 10am on Channel 7.
October 21, 1:35 pm -
Word of mouth is just not enough
There's no doubt that a strong reputation is important. But, if you've relied on word of mouth only, you've failed one of first tests of business: constantly and consistently promoting your business to become top of mind to your target audience.
June 27, 11:33 am -
How to revamp your personal brand
You can probably think of a time you wished you followed the age-old saying “Think before you speak.” I am going to explain why this is so important for you professionally.
June 2, 12:29 pm -
Evolving brand essence: from start up to maturity
Think of your brand as a person: what is it that attracts friends to it?
January 12, 10:58 am -
Why consistency is the key to successful marketing
Too many businesses take a haphazard approach when it comes to their marketing.
November 26, 1:28 pm -
What drives the value of your company?
For many business operators, focusing on developing a brand comes behind other aspects of their business.
September 2, 5:28 pm
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