Direct Marketing
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The dangers of passive word of mouth marketing
Every business lives or dies based on their reputation. So why would you risk leaving Word of Mouth to chance?
October 21, 10:52 am -
Don't advertise your business - market it!
Too many business owners believe that marketing their business means just paying for a few ads.
October 21, 9:36 am -
Tired of being approached by Search Marketing firms day-in-day-out? (and what to do about it)
The digital world can be both an exciting and yet daunting place, in particular for those business owners that are seeking good page rankings on Search Engines.
May 10, 2:38 pm -
Direct mail options, costs and results for SMBs
Here are the benefits of making the switch from snail to electronic direct mail.
May 5, 12:18 pm -
What makes your customers tick?
Market research is a must have when it comes to informing your marketing and business strategies.
October 14, 3:15 pm -
Direct Marketing: your obligations under the law
Legal obligations apply if a business markets itself by communicating directly with potential customers.
June 10, 4:43 pm -
Time to turn up your sales & marketing efforts
Should businesses tighten their belt on sales & marketing when times are lean?
May 13, 12:32 pm -
Designing written communication
When working on a piece of written communication it is easy to focus on the words and overlook the design.
February 12, 11:38 am -
The power of one-on-one marketing
We're all so used to mass marketing it's easy to be immune to marketing messages.
January 23, 3:14 pm -
The 3 R's of marketing
Forget the 4 P's of Marketing this festive season and focus on the 3 R's of Marketing.
December 4, 8:47 am
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