Measuring
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Monitoring the market – keep your eye on your marketplace so you’ll be a marketing leader
In my experience, there are two types of business owner; the “just do it” type and the “show me the research” type.
February 1, 3:53 pm -
How well do you know your customer?
Knowing your customer is critical to business success. When was the last time you asked customers about your business and what they expect from you?
June 10, 2:15 pm -
How leaky is your sales pipe?
Does your sales pipeline leak? If you answered no, you don't even understand the question.
January 22, 2:06 pm -
Why advertising is not marketing
While both components are important they are very different.
January 20, 2:03 pm -
Real costs and returns of consumer incentives
We are seeing a shift towards incentives with a high perceived value compared with the product's price.
November 26, 5:06 pm -
Top 10 marketing tips you need to know
There are ten pieces of advice to keep in mind to help you maximise your marketing results.
March 19, 2:42 pm -
Is marketing at the heart of your business?
Research shows one of the major reasons for business failure is poor marketing.
March 6, 8:51 am -
How to track your marketing
Marketing really means just about everything you do in your business.
November 12, 12:44 pm -
Find out where your money goes
The truth is that any marketing you do can be evaluated, and should be.
November 7, 11:11 am -
Low cost strategies
Marketing expenditure should be viewed as an investment not a cost.
November 7, 10:36 am
KBB TV
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