Small Business

Plan Your Marketing Attack

Chances are you don’t have a marketing plan. You know you should, but didn’t get around to it this year and just ad-libbed advertising as needed. But that’s not good enough, and you know it.

Sit down and list out where your sales, customers, return custom rates and so on are now. Next, write down where you’d like them to be this time next year.

With those set out, plan out what campaigns and marketing strategies you’re going to put in place to achieve them. Include due dates, budgets and steps to get there. The impact of setting out these seemingly simple tasks is amazing.

Related: Why These Are Australia’s Most Trusted Brands

Dec 17, 2012