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February 16, 2012, 12:00 am GS1 Australia Yahoo7

The next big thing in retailing, GS1 DataBar, will begin rolling out in 2014.

GS1 DataBar Bar Codes will enable distributors and retailers to make use of enhanced product identification at retail Point-of-Sale (POS). They can be used on small or hard to mark consumer products that could not previously be identified by bar codes, and can carry more information than the current GS1 Retail POS Bar Codes allow.

Weight, expiration date, country of origin, batch and serial numbers are just some of the additional information that may be incorporated into the bar code. The new GS1 DataBar also allows more space on packaging for branding and messaging.

GS1 DataBar not only increases the number of products that can be automatically identified at retail POS, it also creates new opportunities to solve today’s retail business problems such as enhanced and wider category management, product authentication, traceability, stock control, product replenishment, variable measure product identification and shrink control.

Some retailers are already using GS1 DataBar on items such as fresh produce, meaning their systems are ready now for when GS1 DataBar begins to be used globally in open trade on any product in 2014.

Companies that scan trade items in the supply chain but have not yet started using GS1 DataBar will need to ensure all of their current scanning equipment is capable of reading the new codes. To check the suitability of your existing scanning equipment, contact your equipment provider or go to [ databar/| databar/|popup=true] for a list of GS1 DataBar-ready scanners by brand and model.

For more information, contact GS1 Australia on 1300 BAR CODE (1300 227 263) or visit