Facebook To Roll Out Auto-Play Ads
You know those annoying online video ads that just go ahead and play themselves? Well they're about to invade your social space too.
TV advertising executives have confirmed to industry report Ad Age that Facebook will start rolling out auto play video ads in News Feeds next year. However industry experts have serious reservations about the possible backlash users could kick up.
"There could be serious outrage," one of Ad Age's sources said in the report.
Annoyance or advertising opportunity? Tell us what you think.
Billabong Battles Takeover, Again
Struggling Australian surf wear retailer Billabong has received yet another takeover offer, its fifth since February, and again it’s lower than the previous one. Also increasing the Christmas eve turbulence was as much as a 22% earnings downgrade as shares in the company slid almost 15% yesterday.
After initially rejecting an $850 million offer, or $3.30 a share, from US private equity firm TPG in February, Billabong's share price fell until TPG returned in July with a $695 million offer, or $1.45 a share.
This was matched in September by rival private equity firm Bain Capital. However, both subsequently withdrew their offers after conducting due diligence, prompting investors to drive the share price to a record low 74c.
This latest offer is just $1.10 per share, a third of the initial bid by TPG.
Small Biz Warned To Watch For Scams
Small businesses are being warned to watch out for scams this busy festive season with watchdog SCAMwatch saying fraudsters are especially prevalent this time of year.
Scams that target small businesses come in a number of forms, leaving your business vulnerable and exposed to a variety of threats. SCAMwatch has identified three common scams that are currently targeting businesses: online auction and shopping scams, fake delivery scams and charity scams.
Read up to make sure you’re covered this Christmas.