Pack away the bat and pads and bring out the football because pre-season is here. Rugby, AFL and NRL sides kick off scratch matches this weekend in their final preseason preparations before a gruelling 8 month schedule of big hits and unrivalled enthusiasm.
It’s also set to be a testing winter roster for small businesses across the country as they try to attract consumers to their grounds, seek alternative income streams to keep ticket receipts up and streamline operations to perform at their peak.
So while you watch the football friendlies kick off in earnest this weekend, take a minute to check that you’ve done all within your power to prepare for the year ahead.
Plan & Revise Priorities
Like Mick Malthouse has done down at Carlton, by now you should have reviewed your plan for the year ahead, set goals and prioritised the areas for improvement. At any small business this means re-visiting the business plan, or if you don’t have one, then drawing it up.
A detailed, forward-looking plan covering all key business facets will ensure your activities are geared towards growing your profitability and takes into account any new developments or opportunities found last season and those you expect to work on this season.
Recruit The Right Players
Just as the Sydney Roosters have sought out Sonny Bill Williams for the year ahead, so should have reviewed your roster for key recruiting requirements.
It’s so often the case that small business owners struggle with the people management side of staffing and the idea of additional financial responsibility, and for that reason the growth of the business is stunted.
But it is responsibility and pressure that must be handled, so if you haven’t made the big hiring decisions already, review your list and get onto any new players before the season proper gets into full swing. On the same token, cut the overpaid underperformers.
Drive Membership & Sort Sponsorship
As every football team must do, the Queensland Reds have been busy rustling up members and re-signing St George Bank as sponsors to sure up the financial support required for the 2013 season.
Have you been increasing your customer pool and seeking affiliate agreements in the small business preseason? This might mean simple measures like getting into the online space where your customers are, or entering referral and sales agreements.
Whatever the measures, this pre-planning is essential to reinforce finances in case the wins don’t come together in your main matches.
So, are you warmed up for the rollercoaster ride ahead? If not, take a leaf out of your footy team’s hand book and get your preseason underway today...