• The Value of Getting Your Costing Right

    It’s important to understand what are all the costs associated with a product or service, because you need to know that you’re making a reasonable margin. A reasonable margin covers overheads and contributes to profit.

    November 30, 10:14 am
  • Seven business secrets you can learn from Lady Gaga

    Now some of you may be wondering what does Lady Gaga have to do with best business and branding tactics? Read ahead to find out.

    November 3, 11:42 am
  • Brand transition in action

    Remember: your brand is more than just your logo.

    November 3, 11:13 am
  • Online Marketing Mistakes

    There are lots of reasons for a business to have a web site, but marketing is probably the main one. Apart from anything else, the web site has to pay for itself somehow!

    October 25, 4:14 pm
  • The Importance of 'Netiquette'

    Netiquette is all about proper conduct online. There are lots of areas of netiquette but I’ll just tell you about some of the major questions I get asked regarding online content that you write.

    October 25, 3:37 pm
  • Search Engine Optimisation: 17 ways to build great back links for your website

    Back-links are the currency of the web. In the same way that dollars are the measure of financial wealth, back-links are the measure of web wealth.

    October 21, 5:13 pm
  • Get noticed, Get customers. 4 simple ways to stand out!

    It's a crowded marketplace. Almost every business out there uses advertising: pamphlets, banners, websites, television, newspapers, etc. Customers have many choices, so what can you do to make your business stand out from the crowd?

    October 21, 4:06 pm
  • How to stand out in your local area

    Many of us in small business target a specific geographic area so it is critical to create a strong local presence as quickly as possible. Whether you are a retailer, service business of trade based business this checklist will help you get your name out there fast.

    October 21, 2:21 pm
  • Kochie's Business Builders Series 5, Episode 1

    Australia's #1 small business television show is back for another series. Don't miss KBB TV on Sundays at 10am on Channel 7.

    October 21, 1:35 pm
  • The dangers of passive word of mouth marketing

    Every business lives or dies based on their reputation. So why would you risk leaving Word of Mouth to chance?

    October 21, 10:52 am