The Blair Witch project really pioneered the viral marketing campaign by using a series of social web sites and message board posts to create a massive media buzz.
Fake newspaper clippings, photos of main characters missing cars and reports of their untraceable absence had pockets of the public wondering if it was all fact or fiction.
The horror flick went on to pull in $248 million at the box office, making it one of the most successful independent films of all time.
More on marketing here.
Sep 10, 2012
"You can’t expect to turn up at a networking event and ace it from a business relationship perspective" - @juliasbuzz http://t.co/KAMaDglcwy
.@tonyeades tells us why being at the top of your industry requires giving a total consumer brand experience. http://t.co/bOroHrOFc9
Want to know what your favourite entrepreneurs are reading? @canva @GuyKawasaki @Xero @roddrury @shoesofprey http://t.co/IP3XBxfIYB