The Blair Witch project really pioneered the viral marketing campaign by using a series of social web sites and message board posts to create a massive media buzz.
Fake newspaper clippings, photos of main characters missing cars and reports of their untraceable absence had pockets of the public wondering if it was all fact or fiction.
The horror flick went on to pull in $248 million at the box office, making it one of the most successful independent films of all time.
More on marketing here.
Sep 10, 2012
Four tips to have a better financial year than the last one, from @Concur http://t.co/DqvoI5OZHh
Does your business have a @Pinterest strategy? @CatrionaPollard from @CPCPR gives us the lowdown. http://t.co/0QO3q30kno
We chatted to @eventbrite co-founder and CTO @renaudvisage about growing in Australia and staying competitive.. http://t.co/JGfVYlIhq1