Once you’ve determined the long term vision, identify what the business needs to look like at the end of next year to get there. The best way to put your finger on this and plan priorities is to brainstorm with all the stakeholders in the business.
Once you have list of things you want to achieve, whether it’s sales growth, new products, different markets or more social marketing, prioritise the top three and work out what you need to do to get there.
Long term vision will only come to fruition with short term planning.
Related: 6 Lessons To Learn Before You Fail
Dec 17, 2012
Marketing trends you need to know NOW. From @tonyeades #marketing #smallbiz http://t.co/3YYeDmjFWP
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We learn about the five ingredients of a winning loyalty program. http://t.co/IAQggPBXWU @vendhq